‘The Big Middle’ – A new podcast to challenge our conceptions of ageing

Created by Susan Flory, an experienced international journalist, chief editor and executive producer, ‘The Big Middle’ is a new podcast dealing with all the big issues of longer, healthy midlife, smashing stereotypes, shifting attitudes, celebrating ageing in a world obsessed with youth.

Four of the first six episodes with high-profile guests from civil society and business focus on ageism – how insidious it is in advertising, in the workplace and in our everyday language:

• A manifesto for better longer lives
  Lord Geoff Filkin, chair fo the UK Centre for Ageing Better
• A cultural shift on ageing is overdue – it’s a gift and an opportunity
  Shirley Cramer, chief executive of the Royal Society for Public Health
• Old is the new fabulous – rewriting the social script on ageing
  Tricia Cusden, digital Entrepreneur and founder of ‘Look Fabulous Forever’ makeup for mature women
• Longer life model requires switch from recreation to re-creation
  Andrew Scott, economist and co-author of The 100-Year Life: Living and Working in an Age of Longevity

Ageism will remain a primary focus of Susan’s podcast, but she will also speak with academics, authors, policymakers and scientists about all aspects of living healthy for much longer. Did you know that most of us will live ten years longer than our grandparents? The Big Middle aims to help us live better longer lives.

Find it on all your fave pod spots and at www.susanflory.com