Become a human rights champion

Take action against ageism

Ending discrimination requires collective action. Unless we confront ageism now, we will all face it sooner or later. Let’s join forces to create a society for all ages!

To learn how to get involved continue reading this page or read our guides for supporters and social media engagement, by clicking on the images below

Get engaged

3 easy steps to become an anti-ageism champion

1. Know your stuff

  • Learn about ageism and how different groups experience and are affected by ageist stereotypes browsing the ‘thematic sections’ and the ‘learn’ page of the ageing-equal.org website

2. Spread the word

  • Use the hashtag #AgeingEqual to talk about the campaign in social media. For more information on how to use social media during the campaign see our social media guide.
  • Add the campaign twibbon in your social media profile to show your support.
  • Take a photo with the campaign motto ‘Human rights do not diminish with age’ and post it at social media using the hashtag #AgeingEqual
  • Use the campaign material to catch public attention. Our communication toolkit includes photos, logos, banners, infographics, and videos of the campaign.

A twibbon is a temporary overlay on your social media profiles. You can do this by following the instructions at https://twibbon.com/support/ageing-equal

Example posts using #AgeingEqual

+ Human rights have no age limits. Human beings of all ages are equal in dignity and rights. Say no to ageism. #AgeingEqual
+ Everyone is or will be affected by ageism. Support the #AgeingEqual campaign today for equal opportunities tomorrow!
+ Celebrate the 70th anniversary of the UDHR by standing up against ageism. Support the #AgeingEqual campaign!

3. Add your voice

  • Share an example of ageism using the hashtag #AgeingEqual. For more information and examples on how to use social media during the campaign see our social media guide. If you want to read testimonies of ageism go to the dedicated page of our website.
  • Help us change the image of ageing shedding a light onto diverse experiences of ageing. Post on social media a photo of you with the ‘I am old so what?’ sign telling us what you did today or how you feel about ageing using the hashtag #AgeingEqual
  • Propose ways to fight ageism. Tell us what you are doing and what you believe needs to happen at grassroots, national and international level to end ageism writing a short blogpost or posting on social media using the hashtag #AgeingEqual. To learn about how you can submit a blogpost for the campaign website ageing-equal.org read our guide for supporters.

Example posts

+ In many EU countries if you develop a disability before the age of
60 or 65 you have access to a relatively good support system, but
beyond that age you may not have access to rehabilitation, to a
mobility allowance, or care outside a nursing home #AgeingEqual

Research shows that enforcing mandatory retirement does not
create more jobs for young people. Instead, society misses out from
older workers’ abilities and experiences #AgeingEqual

Participants in the 'Soc gran i que?' - 'I am old so what?' campaign of the city of Barcelona. Copyright http://ajuntament.barcelona.cat
Do you want to become part of the movement?

Contribute to #Ageing Equal

Contact us using the online form.

“Unlike other forms of discrimination, ageism is socially accepted and usually unchallenged, because of its largely implicit and subconscious nature. It is so pervasive in policy, planning and implementation that the ways in which older persons are left behind become invisible. It is essential to actively combat ageism, as this thinking impinges on the development of inclusive policies in general.”

UN Independent Expert on the Enjoyment of All Human Rights by Older Persons

Good practices

Get inspired